Build a Personal Brand: Publish on LinkedIn/Medium, Grow Audience, Monetize with Online Courses | Admond Lee Kin Lim
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Show Notes
How do you build a personal brand that actually attracts an audience and turns into revenue? In this episode, Admond Lee Kin Lim — data scientist, writer, speaker, and Data Science Instructor at Hackwagon Academy — breaks down a practical path from first posts to monetizing with online courses. Drawing on his experience at Micron and as an independent consultant and communicator featured in KDnuggets and Medium, Admond defines personal brand purpose and positioning, then walks through the first steps and mindset to start publishing on LinkedIn and Medium.
You’ll get concrete guidance on formats and best practices for LinkedIn and Medium, idea generation and content frequency, and the tools he uses (BuzzSumo, Feedly and alternatives). We also cover when to add podcasting or audio, offline networking (Lunchclub, 1x1s), conference speaking, and overcoming imposter syndrome. Finally, Admond explains monetization strategies for selling online courses, course design focused on student outcomes, aligning content with your values, balancing frequency vs. quality, and metrics for iteration. Listen for actionable tips, tools, and resource recommendations to grow your audience and monetize your expertise
We talked about:
- Admond’s career journey
- What is personal brand
- How Admond started being active online
- Publishing on medium and LinkedIn
- Idea generation process and tools
- Other platforms
- Podcasts
- Offline presence
- 1x1 meetings
- Speaking on conferences
- Having confidence to publish
- Selling online courses
- Personal values
- Admond’s course
And many other things!
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Timestamps
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About the Guests
Admond Lee Kin Lim
Admond is a data scientist, writer, and speaker who wants to empower people with clarity and insights through data and technology. He is currently a Data Science Instructor at Hackwagon Academy with a mission to make data science accessible to everyone through education.
Prior to joining Hackwagon Academy, he was a Data Scientist at Micron focusing on Smart Manufacturing and AI while working as an independent data scientist and consultant, helping startups with various data science and machine learning projects.
Being a passionate data science communicator (writer & speaker) who shares about data science, his data science work and experience have been featured by various publications, including KDnuggets, Medium, Tech in Asia, and AI Time Journal and Data Science UA Conference 2020.
