Sofya Yulpatova is the Founder and CEO of Fit Tails, a PetTech startup developing an activity and health tracker for pets. With a background in computer science and product management, she blends technical skill with hands-on experience in building digital products. Before founding Fit Tails, she managed product and project delivery at FixParts, an international automotive parts distributor. Sofya is also an alumna of the Sales and Marketing Programme at the Stockholm School of Economics in Riga.