Sidharth currently leads a team of data scientists at GfK helping to build data products for the consumer goods industry. He has over 10 years of experience in software engineering and data science across telecom, banking and marketing industries. Sidharth also co-founded WACAO, a smart personal assistant on Whatsapp which was also featured on Techcrunch. He holds an undergraduate engineering degree from IIT Roorkee and an MBA from IIM Kozhikode. Sidharth is passionate about solving real problems through technology and loves to hack through personal projects in his free time.