Martin Potančok works at the intersection of business analysis, analytics, and academia, helping organizations make data-inspired decisions in both commercial and research projects. His background combines software development and analytics: he has worked as a business analyst and project manager on software projects delivering mainly budgeting and reporting systems for international companies, and more recently he has focused on business analysis for data and analytics projects.

Martin is also a co-author of Data Analytics Initiatives, a book on managing analytics for success written with Ondřej Bothe, Ondřej Kubera, David Bednar, and Jan Novotný, drawing on his hands-on experience with how organizations plan, deliver, and govern analytics work.

At the Prague University of Economics and Business, Martin is in charge of data activities and research projects organized in cooperation with the Faculty of Informatics and Statistics, connecting academic research with industry practice. This dual perspective across universities, software delivery, and analytics projects makes him a practical voice on how companies can turn data initiatives into real business value.