Lior Barak is the author of “Data is Like a Plate of Hummus” a book about setting a data strategy for non-business functions, the co-host of “WHAT the Data?!” Podcast talking about data and business growth, and the founder of Tale About Data.

Lior has experience of over 12 years in building data teams, leveraging data for growth, and a lot of pains and learnings which brought him to write his book and advocate for a change in the way companies use data.