James Borlase is a Senior Product Manager at Snowplow, where he specializes in event tracking, data strategy, and advanced analytics. His work centers on helping organizations collect high-quality behavioral data and turn it into insight, the foundation for everything from experimentation to personalization.

James brings a strong analytics leadership background to product management, having worked at Sessions, Google, and Serato. Across these roles he has built data-driven solutions spanning machine learning, real-time personalisation, product analytics, and marketing measurement. That combination of hands-on analytics and product ownership gives him an end-to-end view of how modern data teams operate, and of how thoughtful event tracking underpins reliable decision-making.