Caitlin Moorman is the VP of Data and Business Operations at Trove Recommerce, a company that helps brands buy back and resell their products at scale to extend their useful life. In that role she leads data and business operations where analytics has to power both growth and day-to-day execution.

Her data leadership experience spans earlier roles leading data teams in crowdfunding and self-publishing, industries where understanding user behavior quickly makes a real difference. Across those roles she has built teams that treat data work as a product rather than a ticket queue.

Caitlin writes and speaks about the last-mile problem in data delivery: turning a modern data stack into insights that people actually use. Her approach borrows from product design, including user research to diagnose poor adoption, outcome-first projects, low-fidelity prototyping, and embedding metrics in the meetings where decisions actually happen.