Apurva Misra is an AI Consultant at Sentick, where she focuses on assisting startups with their AI strategy and building solutions. She works with emerging companies at the stage where decisions matter most: choosing which problems are worth solving with AI, scoping what is realistic, and turning machine learning ideas into working products.

Her advice is grounded in deep technical foundations. Apurva leverages extensive experience in machine learning and holds a Master’s degree from the University of Waterloo, where her research bridged driving and machine learning, an area where model reliability and real-world constraints are impossible to ignore. That background shapes a consulting style that is pragmatic about data, evaluation, and the gap between demos and dependable systems.

Beyond client work, Apurva’s keen interest in the startup world keeps her close to the founder community, and she is always ready to talk about where AI creates genuine value. In her free time, she is learning Spanish and enjoys exploring hidden gem eateries, always eager to hear about new favorite spots.