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AI Data Privacy and Protection

by Mario Lazo, Justin Ryan

The book of the week from 15 Jul 2024 to 19 Jul 2024

Empowers business leaders and IT professionals with a deep understanding of the capabilities, challenges, and capacity of AI-driven data solutions.

We wrote this book for a diverse audience, encompassing business leaders aiming to integrate AI into their strategic vision, IT professionals striving to stay ahead in the dynamic realm of data management, data scientists eager to leverage AI’s transformative capabilities, and students venturing into the world of AI and data. It is equally relevant for policymakers, consultants, and educators interested in the broader implications of AI-driven data solutions. By focusing on a balance of conceptual knowledge, practical insights, and future trends, this book ensures that readers from various backgrounds and expertise levels find content that resonates with their interests and professional needs. Whether you’re a seasoned executive, an emerging tech enthusiast, or someone curious about the AI-driven future, this book offers a comprehensive lens through which to view and engage with the evolving landscape of AI and data management.

Questions and Answers

Low Kim Hoe

Hi Mario, Justin. May I ask what are the priority first among security, governance & data protection to a startup company?
Let say the startup company want to setup their data warehouse, machine learning model or LLM model
Thanks for your response!

Mario Lazo

from Justin Ryan (my co author) — So, you’re starting up a company and want to set up a data warehouse or some fancy AI models, right? Cool stuff! But here’s the deal - you gotta think about what’s most important first.
Look, if I were in your shoes, I’d say security is your top priority. Why? Well, imagine someone hacking into your system and stealing all your data or messing with your models. That’d be a nightmare! So, make sure you’ve got solid security measures in place. You know, like strong passwords, encryption, and keeping an eye out for any suspicious activity.
Next up is data protection. This is all about keeping your data safe and sound, and making sure you’re not breaking any laws. You don’t want to end up with a massive fine because you didn’t handle people’s data properly, right? So, make sure you’re backing up your data regularly and following all those data protection rules.
Last but not least is governance. Now, this might sound boring, but it’s actually pretty important. It’s all about having a good system in place to manage your data and models. Think of it like keeping your room organized - it makes everything run smoother and helps you avoid headaches down the line.
So yeah, that’s the order I’d go with: security first, then data protection, and finally governance. Get these right, and you’ll be setting yourself up for success. Just remember, it’s not about being perfect from day one. Start with the basics and build from there. Does that make sense?”

Mario Lazo

For me, my analogy of building a house…
You start with the wall and fences (Security).
Then you secure your entry and exit areas like doors and windows (data protection)
Once you have that, you create monitoring, rules of how to go in and out of the house (governance)

Low Kim Hoe

Cool! both of you have the same opinion😁 Thanks for reply my questionn

Tim Becker

Hi Mario and Justin, how do companies best deal with ethical AI, data privacy and security? Especially smaller companies might not have the budget to hire an expert. Are there some simple guidelines anyone can follow to avoid issues?

Mario Lazo

Discussing guidelines is a going to be a long conversation.
The most practical approach is to share some tools and how they can be applied…
Leveraging open-source tools can be a game-changer. Here are some notable open-source tools that can help enforce data privacy, security, and governance, as discussed in our book, AI Data Privacy and Protection: The Complete Guide to Ethical AI, Data Privacy, and Security.

  1. IBM AI Privacy Toolkit :hammer_and_wrench:
    • Description: The IBM AI Privacy Toolkit is designed to help organizations build more trustworthy AI solutions. It includes tools for anonymizing ML model training data, adhering to data minimization principles, and assessing the privacy of synthetic datasets.
    • Reference: “The AI Privacy Toolkit by IBM offers practical tools for anonymizing and minimizing data, ensuring compliance with regulations while maintaining model accuracy” (Chapter 5.4.5).
  2. NB Defense 🔒
    • Description: NB Defense is a JupyterLab extension and CLI tool developed by Protect AI. It focuses on encouraging security practices throughout the AI development lifecycle.
    • Key Features:Vulnerability Management:
    • Reference: “NB Defense is essential for managing vulnerabilities during model development, especially for data science teams” (Chapter 4.6).
  3. Adversarial Robustness Toolbox (ART) :shield:
    • Description: Developed by the Linux AI & Data Foundation, ART is a Python library designed to defend against adversarial threats in AI models.
    • Key Features:Support for Various Models:
    • Reference: “ART offers comprehensive tools to protect AI models from adversarial threats, making it indispensable for secure AI deployment” (Chapter 4.7).
  4. Privacy Meter 🔐
    • Description: Privacy Meter is a Python library for auditing the data privacy of ML models, developed by the NUS Data Privacy and Trustworthy Machine Learning Lab.
    • Key Features:Privacy Risk Assessment:
    • Reference: “Privacy Meter is crucial for assessing privacy risks as part of data protection impact assessments” (Chapter 5.4.2).
  5. Audit AI :scales:
    • Description: Audit AI is a Python library for testing ML models for bias, provided by pymetrics.
    • Key Features:Bias Testing:
    • Reference: “Audit AI helps identify and mitigate biases in AI models, ensuring fairness and ethical AI practices” (Chapter 5.2.2).
  6. Presidio 🔍
    • Description: Presidio is an open-source tool for text anonymization and data protection.
    • Key Features:Sensitive Data Detection:
    • Reference: “Presidio is ideal for anonymizing text data to protect individual privacy and comply with regulations” (Chapter 5.4.5).
  7. Databunker :file_cabinet:
    • Description: Databunker provides APIs for implementing data protection and compliance measures.
    • Key Features:Compliance Support:
    • Reference: “Databunker offers robust APIs for managing sensitive data, ensuring compliance with privacy laws” (Chapter 5.4.6).
Tim Becker

really cool! Thank you 🙂

Mario Lazo

Here is a question that most of you want to ask…. but afraid to ask.
What are the job opportunities for focusing on AI Privacy, Ethics, Governance and Compliance?

Mario Lazo

Answer: Check out this Ravit Dotan inteview… https://womeninaiethics.org/iamthefutureofai-ravit-dotan/ on AI Ethics

Ella

Dealing with security, governance, data protection, anonymization etc is always seen as an “extra”.
How do we convince the stakeholders that this is not an afterthought but an essential piece before we can deploy code to production?

Mario Lazo

Totally understand what you are saying Ella.
This is a mindset challenge – if leaders see governance as a tool, application or an added cost, then they miss the whole point.
These are meant to grow, enhance and improve the application/solution. The best way to convince leadership is to tie in the benefits of providing secure and quality code. Its part of what you do to be the best in the world…. the same reason why you want devops.
Here are the benefits of secure coding practices… (with references in the book)
:shield: Improved Security: Prevents vulnerabilities that attackers could exploit. “Implementing security policies, regular audits, and promoting security awareness can mitigate these risks” (Chapter 2.6.5).
💪 Reduced Failure Rate: Leads to more robust software. “Regular assessment using these metrics can help ensure ongoing compliance and improvement in data privacy and protection” (Chapter 3.10).
💰 Cost Savings: Fixes vulnerabilities early, reducing costs of patching and incident response later.
⚡ Enhanced Operational Efficiency: Cleaner, more maintainable code improves system performance and reduces downtime.
📜 Regulatory Compliance: Ensures adherence to data protection regulations. “Ensuring compliance with government regulations like HIPAA and GDPR or industry standards such as PCI DSS” (Chapter 1.2.9).
:shield: Reputation Protection: Prevents data breaches that “can severely damage a company’s reputation, leading to loss of customer trust and business” (Chapter 2.2).
🚀 Faster Time-to-Market: Speeds up overall process by reducing need for extensive security reviews before release.
🤝 Improved Trust: Builds confidence with customers and partners. “Trust and Transparency: Explain how robust data protection practices build trust with customers, partners, and stakeholders” (Chapter 2.2).

Mario Lazo

First of all, Justin and I are grateful for this opportunity. Privacy, Data Governance and Security – are the first things we give away in the name of convenience and utility… I just want to provoke conversations. I recommend doing an audit – do a risk assessment of all your digital accounts / access.

Mouli

Hi Ryan & Mario, We hear a lot about security with GenAI. How do we ensure data privacy and protection when consuming open public GenAI services. is there a framework or reference we can use to validate before using them. Thanks

Mario Lazo

Thanks for reaching out. Yes, security is a huge concern with Gen AI… Currently, there’s no single framework specifically for validating open public GenAI services, we can look at some existing data privacy and security guidelines for reference. Here are a few good ones to consider:

  1. NIST Privacy Framework: This is a voluntary tool developed by the National Institute of Standards and Technology to help organizations manage privacy risks while building innovative products and services.
  2. ISO/IEC 27701 (Privacy Information Management): This is an international standard for privacy information management.
  3. AICPA’s Privacy Management Framework: This framework provides guidance on privacy practices and controls.
    Check this out - IEEE AI Governance Maturity Model.- https://ieeeusa.org/product/a-flexible-maturity-model-for-ai-governance/
Mario Lazo

The 10,000 pound gorilla question… How do we ensure data privacy and protection when consuming open public GenAI services? some key principles we shared in the book…

  1. Data Minimization: Only input the minimum amount of data necessary when using public GenAI services. Avoid sharing sensitive or personal information whenever possible.
  2. AI Powered Anonymization and Pseudonymization: Before inputting any data, consider anonymizing or pseudonymizing it to remove personally identifiable information.
  3. Vendor Assessment: Carefully evaluate the privacy practices and security measures of the GenAI service provider. Look for external privacy certifications and compliance with regulations like GDPR.
  4. Data Access Controls: Implement strict controls on who in your organization can access and use these public GenAI services.
  5. Output Monitoring: Have processes in place to scan outputs from GenAI services for potential data leaks or sensitive information.
  6. User Training: Educate employees on responsible use of public GenAI tools and the risks of sharing sensitive data.
  7. Contractual Safeguards: Ensure service agreements include robust data protection clauses, clarifying data ownership and deletion policies.
Mario Lazo

I also want to give an excerpt from the book… about AI-Powered Data Anonymization Techniques
Here is an example of AI-powered data anonymization techniques:
a) Differential Privacy: This technique adds carefully calibrated noise to data or analysis results to ensure individual records cannot be identified, while maintaining overall statistical accuracy. Apple has used this to gather user insights privately.
b) Generative Adversarial Networks (GANs): GANs can generate synthetic datasets that preserve the statistical properties of the original data without containing actual individual records. This synthetic data can be used for AI training and analysis without privacy concerns.
c) Automated Feature Engineering: AI models automatically identify and transform data features to enhance privacy while preserving analytical value.
d) Federated Learning: While not strictly anonymization, this technique keeps personal data on user devices and only shares model updates, reducing exposure of sensitive data.
e) Data Masking: Replaces original values with artificial but realistic data that cannot be reverse engineered.
f) Data Generalization: Reduces precision of data (e.g. exact age to age range) to make it less identifiable.
g) Data Swapping: Interchanges values of selected records to protect against identification.

Jayaram

Hi Mario, Justin,
If for some reasons could be regulatory reasons, if a user’s data must be excluded, what steps are typically expected of a company regarding its machine learning model that is trained on that data?
Specifically, should the company only remove the user’s data from its database, or is there an expectation to retrain the model without that data, considering it was trained on data that can no longer be used?
Thanks

Mario Lazo

Thanks Jayaram - very interesting question… check this out. TLDR : Complete erasure of data is nearly impossible due to the nature of ML, which can reconstruct data from fragments. I think this is easier said than done.

Mouli

Hi Mario, Justin, Are there any metrics/parameters that are used to understand/measure the model quality and reliability w.r.t data privacy and protection.

Mario Lazo

When it comes to understanding and measuring the quality and reliability of AI models with respect to data privacy and protection, here are some key metrics and practices in the book, AI Data Privacy and Protection: The Complete Guide to Ethical AI, Data Privacy, and Security.
Metrics and Parameters 🔍

  • Differential Privacy Metrics Epsilon (ε) Value: Measures the privacy guarantee level. Lower values indicate stronger privacy protection by adding noise to the data to obscure individual entries.
    Membership Inference Attack Resistance :shield:
  • Membership Inference Attacks: These assess whether an attacker can determine if a specific data point was part of the model’s training set. Effective defenses against such attacks are crucial for maintaining data privacy.
    Machine Unlearning 🧠
  • Unlearning Techniques: These allow models to selectively “forget” specific data points without needing a complete retrain, ensuring compliance with data removal requests and maintaining data privacy.
    k-Anonymity 👥
  • Ensures that each data point is indistinguishable from at least k-1 other data points, reducing the risk of re-identification.
    l-Diversity 🌈
  • Extends k-anonymity by ensuring that sensitive attributes have at least l well-represented values within anonymized groups.
    t-Closeness 📊
  • Ensures that the distribution of sensitive attributes in any anonymized group is close to the distribution in the overall dataset.
    Information Leakage 🚫
  • Measures how much information about the training data can be inferred from the model outputs.
    Fairness Metrics :scales:
  • Includes demographic parity, equal opportunity, and equalized odds to measure bias and fairness in model predictions.
    Robustness to Data Poisoning :shield:
  • Assesses how well the model maintains performance when malicious data is injected.
    Data Minimization Score 📉
  • Evaluates how well the model uses only the necessary data for its task.
    Consent Compliance Rate ✅
  • Tracks adherence to data usage consent for training and inference.
    Data Retention Compliance 📅
  • Measures alignment with data retention policies and regulations.
    Access Control Effectiveness 🔑
  • Evaluates the strength of access controls protecting the model and data.
    Encryption Strength 🔐
  • Assesses the level of encryption used for data at rest and in transit.
    Auditability Score 📜
  • Measures how well model decisions and data usage can be traced and audited.
    These metrics help evaluate both the privacy-preserving capabilities of the model itself and the broader data protection practices around it.
    Please note that regular assessment using these metrics can help ensure ongoing compliance and improvement in data privacy and protection.

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