Ondřej Bothe has spent his whole career working in analytics and has seen the field from almost every angle: as a hands-on developer, as a manager leading a team responsible for project implementation and the operation of the IT analytical landscape, and as both a customer receiving advice from consultants and a consultant advising clients on analytical issues across sectors. This range lets him understand analytical initiatives from the inside and the outside at the same time.

Thanks to his economic background, Ondřej brings a distinctive perspective to analytical projects, connecting technology, the delivery approach, and an understanding of data with an economist’s view of business value, so that results serve the consumers of analytical insight rather than the systems that produce it. He is a co-author of Data Analytics Initiatives: Managing Analytics for Success, a book that distills this experience into a framework for understanding the complexity of analytical work and setting analytics projects up for success.