Nathan Wang is the Director of Data Science and Analytics at Twilio Segment, where he has been having a ball of a time harnessing Segment’s Customer Data Platform to build data products. His focus is on helping go-to-market partners drive positive business outcomes, turning customer data into products that teams across the business can actually act on.

Before joining Segment, Nathan spent three years on the Data Science and Analytics team at Opendoor, the real estate platform, where he worked on pricing optimization and risk mitigation. That experience of translating messy, real-world uncertainty into models and decisions proved to be a natural fit for someone who, perhaps somewhat unusually, started his career as a macroeconomist.

Nathan eventually decided that instead of passively describing how total factor productivity had been stagnating, he wanted to be part of the real economy and become a growth-driver. That shift from observing the economy to shaping business outcomes has defined his career in data science and analytics ever since.