Joyce Kay Avila is a data and AI strategist who has more than 25 years of experience as a business and technology leader. She has bachelor’s and master’s degrees in the field of computer science and business administration, and completed her PhD coursework in accounting information systems.

Joyce holds numerous Salesforce and Slack certifications, as well as Tableau certification. She is also certified in Snowflake and has been recognized as a Snowflake Data Superhero since that MVP program began in 2019.

For the Salesforce and Snowflake communities, Joyce produces a running series of how-to videos on your YouTube channels. She is also the author of several O’Reilly books, including Snowflake: The Definitive Guide [1st and 2nd editions], Hands-on Salesforce Data Cloud, and Salesforce AI.