James Phoenix has a background in building reliable data pipelines and software for marketing teams, including the automation of thousands of recurring marketing tasks. His work sits at the intersection of data engineering and marketing technology, where clean data and dependable pipelines directly drive business results.

James is an experienced educator who has taught more than 60 data science bootcamps for General Assembly, helping professionals from all sorts of backgrounds learn data science and machine learning. He is also the co-author, with Michael Taylor, of Prompt Engineering for Generative AI, a book that teaches developers how to design, evaluate, and ship applications built on large language models.

Through his teaching, writing, and client work, James focuses on turning data engineering and generative AI concepts into practical skills that teams can apply immediately.