Eric Sims is a Senior Analyst in Strategy and Analytics at LendingTree, where he focuses on supporting and driving improvements in Marketing and Product for the Small Business and Investments verticals. The role demands both analytical rigor and business sense: translating customer behavior into models and insights that shape how products are positioned and marketed.

Eric prepared for that work at the Institute for Advanced Analytics at North Carolina State University, one of the leading programs for applied analytics, where practitioners are trained to move data from raw inputs to business decisions. That foundation shows in how he works, pairing statistical technique with a clear view of the commercial question behind the data.

Outside of his day job, Eric explores Python networks, takes on freelance machine learning projects, and contributes regularly to the data science community on LinkedIn. He also enjoys playing VR paintball, which he maintains is an entirely reasonable hobby for someone who spends the rest of his time in analytics.