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Doug Turnbull

In 2012, Doug saw search relevance would be central to user experiences. Sadly, search relevance was a topic clouded esoteric mystery. Doug began to democratize this daunting field through blogging and speaking. In 2016, Doug’s book Relevant Search woke the industry up to the importance of search quality. Doug now works at Shopify, working to make great commerce search+discovery possible for everyone. Doug co-created Elasticsearch Learning to Rank with the Wikimedia Foundation and contributed to Trey Grainger’s upcoming AI Powered Search. You can find Doug at his website where he blogs about search and data.



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