Delina Ivanova is the Associate Director, Data & Insights at HelloFresh Canada, where she leads a full service data team covering data engineering, data science, and business intelligence. Her role spans the full lifecycle of turning data into decisions, from the platforms that collect and move it to the insights that shape how the business operates.

She brings over 10 years of experience across data and analytics, consulting, and strategy, with roles spanning financial services, the public sector, and CPG industries. That cross-industry path has shaped how she leads data teams: pairing analytical rigor with a clear view of commercial priorities, and building a team that partners with the business rather than just serving requests to it.

Her experience on both the consulting side and the in-house leadership side gives her a practical perspective on what makes data organizations effective, and on how data teams earn trust, influence strategy, and deliver measurable impact.