Arpit Choudhury is the founder of Data-led Academy, a go-to place for anybody, irrespective of their technical know-how, to learn how to work with data and get expert, unbiased answers to data-related questions. His mission is to close the gap between the teams that collect data and the teams that use it, making data literacy something the whole organization can share rather than a specialty locked inside engineering.

His teaching focuses on the data-led growth stack and how its pieces fit together. That spans the full flow of product data: collection through client-side and server-side events, storage in warehouses like Snowflake, BigQuery, and Redshift, transformation with tools such as dbt, analysis with product analytics, and activation through reverse ETL platforms like Census and Hightouch that push data back into support, sales, and engagement tools. Along the way he covers the unglamorous essentials that make it all work, including documented tracking plans, tracking-plan ownership, and instrumenting the events that actually matter, from signups to invoices.

Arpit is a frequent voice on the trade-offs teams face, whether comparing customer data platforms with warehouse-centric approaches or weighing buy-versus-build decisions. Through Data-led Academy he continues to democratize data skills, helping companies activate their product data to drive growth without sacrificing data quality.